ShopGeorgetown.ca’s community marketplace enables consumers to buy online for in-store pick-up or delivery, read and write business reviews, purchase online gift certificates, view restaurant menus, find out when businesses are open and how they can be paid, read news updates from local businesses and track community and business events, as well as contact business owners via email. Businesses post coupons, blogs, photos and videos, and specials, and can communicate with customers with email marketing tools.
As you can imagine, all of these features offer both businesses and consumers tons of value, but it doesn’t end there. With its Facebook page and offline community marketing campaign that involves hundreds of businesses displaying signs and stickers reminding locals to shop locally, ShopGeorgetown.ca leads the Shop Local movement.
By coming together under a common message that also drives people to a web destination where they can take action, ShopGeorgetown.ca harnesses the collective power of the local business community to give independents a voice that’s even louder than the big corporate brands that dot the landscape.
Because local independent businesses generally keep more of the money spent with them within the community than corporate chains (45% for independent vs. 15% for chains), shopping with local businesses leads to a stronger local economy.
This benefits everyone in the community as strong local economies provide greater access to opportunities and also more funding for local initiatives like parks and recreation, services and infrastructure, health and education.
By informing local shoppers about the choices available to them, as well as the hidden benefits of shopping locally, ShopGeorgetown.ca aims to influence residents to spend more of their money locally instead of sending their dollars outside of the community where it will benefit someone else’s area instead of our own.
Contact Andrew Perkins